Since 2011, AASA has engaged 22 school districts in the Alternative School Breakfast Initiative, supported by the Walmart Foundation. This program increases the number of children who eat school breakfast, by taking breakfast out of the cafeteria and into the classroom and hallways through Breakfast in the Classroom, Grab ‘n’ Go, and Second Chance options.
These participating districts held activities over National School Breakfast Week, from March 6-10, to raise awareness of their school breakfast programs. Here are some shining examples:
School Administrators and Parents Engage in Meriden Public Schools
Meriden Public Schools hosted two elementary student and parent " School Breakfast Superhero" themed breakfast events, organized by their FoodCorp service member Lexi Brenner, during National School Breakfast Week to educate parents and students on the benefits of school breakfast and increase breakfast participation.
School and District Administrators, including Superintendent Dr. Mark D. Benigni , showed their support of school breakfast and were in attendance.
| Superintendent Dr. Mark D. Benigni, Meriden Public Schools, at a taste test activity.
The district’s three Registered Dietitians answered general health and nutrition questions and interacted with students and families. SNAP outreach efforts to increase CEP eligibility for more Meriden schools was also conducted. Students participated in the School Breakfast Week Challenge, tracking the amount of times they eat school breakfast with materials provided by the School Nutrition Association. Fun breakfast prizes were provided to each student daily when they ate breakfast during the week, in addition to breakfast "Lucky Tray" giveaways!
Promotional Contests Popular Among Students in Two Large, Urban Districts
San Diego Unified School District
San Diego had 12 of their elementary schools participating in National School Breakfast Week promotion. Every student who ate breakfast every day of that week was entered into a drawing for a pair of movie tickets.
Spring Independent School District
Spring ISD continued their “Decorate Your Plate” promotion of National School Breakfast Week, which has become a hit in the district! Students decorate paper plates with their favorite breakfast foods and submit them for a chance to win a bike and helmet. The principals at each school select a winner. Below are a few of the student plates.