2008 AASA/NSPRA Back-to-School Toolkit for School Leaders

Designed to help members of AASA and NSPRA engage in positive communications throughout the school year with key audiences.

AASA Logo Red No BackgroundThis toolkit is designed exclusively for members of the American Association of School Administrators and the National School Public Relations Association. It provides a wealth of materials for school system leaders and public relations and communications professionals to use in back-to-school outreach to key audiences, including members of the school community, parents, business leaders, the news media, community groups and lawmakers. Use this toolkit to celebrate the opening of school and engage in positive communications throughout the school year.

NSPRA logo no backgroundYou will need to login below to access this toolkit. If you are not a member of AASA, visit the membership page to learn how to join.

Introduction to the Toolkit (PDF) – From AASA President Randy Collins, AASA Executive Director Dan Domenech, NSPRA President Marsha Chappelow and NSPRA Executive Director Rich Bagin.

Video: Tips for Engaging Parents – Research shows that parental involvement can make a substantial difference in the academic lives of children — and in your school and community. In this 5-minute video, AASA Executive Director Dan Domenech and NSPRA Executive Director Rich Bagin offer tips for increasing parental involvement in your school system.

Talking Points

Communication Strategies

Media Relations Strategies

Reauthorization of the Elementary and Secondary Education Act

Additional Resources

Download the entire toolkit as a PDF.

This toolkit is brought to you through a grant provided by
Connect-ED, a service of Blackboard Connect Inc.


Please note: AASA grants permission to AASA members to use and reproduce this information, in whole or in part and by any means, without charge or further permission.