Why I Wrote This Book                                     Page 44

WHY I WROTE THIS BOOK ...

"As a superintendent, I witnessed firsthand how communication strategies used in a purposeful manner can facilitate a district's good work. But because communication is constant and pervasive, it is often taken for granted or not considered worthy of the same care and attention that school leaders devote to other aspects of their job."

- Vicki Gunther, assistant professor, National Louis University, Wheeling, Ill., and AASA member, on co-authoring STRATEGIC COMMUNICATION FOR SCHOOL LEADERS (Rowman & Littlefield Education, 2011).