
Confrontational Leadership BY MARK E. FORNER The author’s doctoral research identified four core leadership practices of rural superintendents whose districts achieved above-average academic marks. Among the things he discovered were the importance of direct, personal conversations and the need for taking a hard line.
Tech Leadership in Small, Rural Places BY MICHELLE R. DAVIS How do school districts that can’t afford a full-time position overseeing instructional technology cope with such limitations? These system leaders have devised creative strategies, including using a cadre of trained students for tech support in the schools.
Small World, Major Tasks BY SCOTT LaFEE Superintendents in rural America face most of the same challenges today as big-city counterparts, though often with far less human and financial resources to find solutions. Yet most find the rural outlook on school affairs suits them just fine.
When Someone’s Not the Right Fit BY JILL A. MORTIMER A superintendent’s candid account of what can happen when one’s professional outlook doesn’t come close to matching a small community’s prevailing culture and the board’s demands.
Personal Discoveries by a Central-Office First-Timer BY PATRICIA J. WEST-SMITH When the author made the common career move from principal to central-office administration, she found her professional world took on some unanticipated questions. She reflects on the impact of her new role on her relationships.

STARTING POINT Ready on the set for a superintendent who has taken to creating a film about the merits of public schooling.
STATE OF THE SUPERINTENDENCY Salaries by District Size What difference does the size of the district make when it comes to base pay?
BEST OF THE BLOGS Four short excerpts from some of the more thoughtful blogs maintained by AASA members.
ETHICAL EDUCATOR Idle Bystanders What to do about students who stood by watching a bully act against a special-needs pupil and did nothing to intervene.
LEGAL BRIEF Student Privacy Pitfalls in the Digital Age BY JOY BASKIN It’s not a new concern, but new technologies increase the risk that private information will be collected or revealed.
BOARD-SAVVY SUPERINTENDENT Complications of a Split Board BY GENE I. MAEROFF When board members are divided, it may take a superintendent with special people skills to act like Elmer’s glue to help patch over the differences.
TECH LEADERSHIP #Help! Someone’s Impersonating Me on Twitter BY TERRY MORAWSKI Imagine the mayhem that would be created by a Twitter imposter who announces school is called off for bad weather.
MY VIEW From the Superintendency to Hollywood Film Producer BY ROCKY D. KILLION Increasingly frustrated by anti-public education rhetoric, an Indiana superintendent produced a new documentary film to set the record straight.
OUR VIEW The Sameness of Mission Statements BY CATHARINE BIDDLE AND KAI A. SCHAFFT The co-authors’ examination of school districts’ mission statements discovered little differentiation in the wording about the values communities hold most dear.
MY VIEW Learning Customer Service From the Best BY BOLGEN VARGAS A grocery chain nationally recognized for the way it treats its customers has inspired the Rochester, N.Y., superintendent to adopt some lessons in his system.

RESOURCE BANK Recent doctoral research studied five superintendents’ strategies for developing their leadership teams.
WHY I WROTE THIS BOOK Zach Kelehear, associate dean, College of Education, University of South Carolina, and AASA member since 2002, on writing Leading Without Being Stung (Rowman & Littlefield Education, 2013)
BOOK REVIEWS
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