Marketing Manager

AASA Job Description

 SUMMARY:  The incumbent of this position will develop and implement multi-faceted marketing and promotional campaigns across the association and will support efforts to elevate the AASA brand, increase member engagement, boost program registration, and encourage cross-departmental collaboration.


MAJOR RESPONSIBILITIES:

Manages Strategic Marketing Campaigns Across the Association

  • Plans, coordinates, implements, and tracks marketing and promotional campaigns for AASA professional learning programs, events, and initiatives.
  • Works as an integral member of the project management office (PMO) to create, deploy, and improve program recruitment campaigns and strategy.
  • Writes and edits creative, engaging promotional copy for digital and print campaign collateral.
  • Manages and implements short- and long-term marketing and promotional strategies for AASA projects and initiatives as a key member of the marketing and communications team.
  • Analyzes campaign and promotional performance regularly across channels and makes data-informed tactical recommendations.
  • Collaborates across departments to identify cross-marketing opportunities.
  • Maintains marketing schedules across programs and projects.
  • Works closely with AASA’s digital team to update and maintain AASA’s web presence and to create and refine social media plans, assets, and graphics.
  • Prepares marketing materials for promotional use at conferences and events.

Supports & Improves Membership Recruitment and Engagement

  • Creates, implements and tracks membership recruitment, renewal, onboarding, and engagement campaigns.
  • Develops and refines automated email campaigns that move prospects and members through the membership journey.
  • Manages the creation and updating of print and digital membership materials.
  • Supports senior staff in membership prospecting and acquisition process.
  • Manages online member community and works across departments to increase community engagement.
  • Works closely with the Director of Membership to enhance relationships with regional associations.
  • Collaborates with the Senior Director of Membership and Marketing to create and manage membership and marketing budgets.

  QUALIFICATIONS:

Education: Bachelor’s degree in marketing or related field

  Experience: Three to five years of marketing experience in a nonprofit/association or other individual membership or consumer organization is expected.

  Skills:  

  • Superior written and oral communication skills with the ability to maintain attention to detail, consistency, and grammar.
  • Highly organized individual with the ability to manage multiple projects and competing deadlines.
  • A positive attitude, working well independently and in a collaborative, cross-functional team environment.
  • Experience and familiarity with web content management systems.
  • Experience working with Real Magnet or similar email management systems required.
  • Familiarity with Photoshop, Illustrator, and InDesign is a plus.

Physical Demands: Regular use of desktop and laptop computers is common. Travel may be required and longer than normal hours of work at meetings and conferences may be expected.

  OTHER REQUIREMENTS:

The responsibilities shown above are characteristic of this position and may not include all duties. In addition, AASA staff are expected to work collaboratively and willingly on teams and projects as assigned and to perform other duties as requested.

For more information on working for AASA, click here.

AASA is an Equal Opportunity Employer.