Making the School-Community Connection Work

A Superintendent/Principal Communication Toolkit from AASA

Sponsored by

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Every superintendent and principal understands the value of strong, working relationships between the school district and the community. This AASA toolkit is designed to give school and district leaders tools to make school-community communication easier.

AASA members must login to access this toolkit (see blue login box to the left). If you are not a member of AASA, join now! Nonmember may purchase a copy of this toolkit in the online store.

Introduction to the Toolkit (PDF)
from AASA President Mark Bielang and AASA Executive Director Dan Domenech

Part I: Getting the School Year Started

Start the year right with clear and simple communication to the community, noting important dates and locations as well as the focus for the year:

Upgrade your Back-to-School Night:

Part II: Communicating About Academic Achievement

Communicate your academic values with your students. Letters to students about their grades:

Create and send clear messages about your district’s vision for student learning:

Part III: Communicating About a Critical Incident

Use simple messages to communicate complex topics:

Connect with your community:

Part IV: Communicating Change

Get ahead of stories about change:

Use technology to bring people on board:

Additional Resources

Download the entire toolkit as a PDF.