Crisis Communications Development for District Leaders

 Response:

Strategic Communications Guidance for District Leaders Amid a Crisis

Developed by the AASA Superintendent Response and Recovery Network (SRRN), this resource includes customizable templates and strategic guidance to help school leaders protect their district's reputation and maintain stakeholder trust during a school tragedy.

This tool provides a guidance for leaders in the following areas:

• Communication preparedness
• Media response & monitoring
• Press release templates
• FAQs
• Letter templates

Note: This is a living document which will be added to over time. Please make a copy of the document and adapt it for your district’s needs. Make a copy by clicking the button below, visit the “File” tab in the top navigation bar and select “Make a copy”.