Determining a District Website’s Return on Investment

FOCUS: PUBLIC COMMUNICATION

It’s difficult to imagine a school district without a website. As the district’s virtual information hub, a website is an essential tool that must be part of your annual plan and operating budget. But how do you measure the return on investment?

Hidden beneath the surface of your website lies a powerful story, written by metrics, which can tell you how visitors are using your site and what content they find useful.

Whether it’s helping to meet community engagement goals or setting communication benchmarks, tapping into data can help produce exceptional engagement results. You just have to know where to look.