Educationally Speaking About Podcasts

Social Media

WHEN YOU THINK of social media, you tend to think of social networking sites such as Facebook, Twitter and Instagram. These platforms cater to different audiences, but they are similar in that they are used mainly for sharing information in a short text or photo format.

When our school district in Michigan looked at its social media accounts, we felt as if we had a good handle on the market. We had Facebook to engage with our parents and staff, Twitter to converse with politicians and education experts, Instagram to reach our students with captivating visuals, and LinkedIn to connect with the business community and promote our professional networking and job opportunities.

However, we thought something was missing. We needed a platform to really sound off about important education issues that couldn’t be covered in a 280-character tweet.