Messaging During the Recess of COVID-19

Focus: PUBLIC COMMUNICATION

As difficult as 2020 was, the past few months have brought signs of hope with coronavirus vaccinations that will help our lives return to normal. With all the safety measures schools put in place last fall to ensure students could continue their schooling, it’s tempting to look at vaccines as a sign that school administrators can now pay less attention to communication and return to normal operations.

However, the months ahead will require schools to continue providing regular, detailed and compelling communication to families, staff, faculty and community stakeholders. The following principles might be worth considering.