Naming Rights Deals Containing Two-Way Benefits

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Type: Article

Topics: Communications & Public Relations, School Administrator Magazine

March 31, 2023

Appears in April 2023: School Administrator.

FOCUS: BUSINESS PARTNERSHIPS

Thousands of guests visit the School District of New Berlin’s six schools, including our indoor and outdoor athletic facilities, during the year. They come to cheer at their child’s basketball game or attend a musical or play or tour the school during an open house.

They roam the hallways. They sit in a gymnasium or at a soccer field. They attend meetings in the libraries, commons and cafeterias. Sometimes hundreds of people spend hours together on our campuses, including on the weekends.

These captive audiences make the facilities a marketing dream for local businesses and companies. The walls, fences and wide-open spaces are blank canvases, ripe for naming rights opportunities.

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Author

David Cotey

Director of communications and public relations

School District of New Berlin, Wis.

Naming Rights Deals Containing Two-Way Benefits

FOCUS: BUSINESS PARTNERSHIPS

This Content is Exclusive to Members

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