Communications & Public Relations Resources
Resources to help school leaders navigate school and community communications, public relations and media inquiries.
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March 31, 2023
Naming Rights Deals Containing Two-Way BenefitsType:Article Topics: Communications & Public RelationsHow a school district generated $300,000 through sponsorships tied to school facilities. -
March 31, 2023
Courage and Its Connection to TrustType:Article Topics: Communications & Public RelationsFive considerations for building working relationships with constituents in your school community. -
March 31, 2023
Getting a Delicate Process Right When Renaming SchoolsType:Article Topics: Communications & Public RelationsHonoring namesakes on buildings means acknowledging inequities and recognizing contributions from people of color. -
March 01, 2023
Seven Keys to Working With Local MediaType:Article Topics: Communications & Public RelationsA public relations specialist’s ideas for effective press connections. -
February 01, 2023
Public Schools as Contested PlacesType:Article Topics: Board Relations, Communications & Public Relations, EquityPublic health practices, racial equity initiatives and school library holdings have moved schools into the super-heated center of cultural conflict, raising pivotal considerations for system leadership. The author is a venerable former superintendent. -
December 01, 2022
Customer Service Delivery to ParentsTopics: Communications & Public RelationsEasy access to information, timely responses and efficiency add up to superior support for families. -
December 01, 2022
Protecting Your School District’s ReputationType:Article Topics: Communications & Public Relations, Technology & AIWhen fast-spreading online misinformation consumed her district, a director of communications learned a few effective countering tactics. -
November 01, 2022
Bringing Hope Through DataType:Report Topics: Communications & Public Relations, Leadership DevelopmentBest practices around communicating data effectively to diverse groups of stakeholders. -
November 01, 2022
Preparing for ControversyType:Article Topics: Board Relations, Communications & Public RelationsFamiliarity with relevant policies can best position the superintendent as gatekeeper of the district, protecting it from excitable voices at school board meetings. -
November 01, 2022
When Public Records Requests Become ‘Weaponized’Type:Article Topics: Communications & Public RelationsInundated with coordinated information requests intended to disrupt schools or create false narratives, how ought school district leaders proceed? -
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September 01, 2022
A Relentless ‘Equity Warrior’Type:Article Topics: Communications & Public Relations, Equity, Leadership DevelopmentBuilding trust, embedded as superintendent in Bethlehem, Pa. -
September 01, 2022
Flipping the Script: Transformational Teamwork for Communicating EquityType:Article Topics: Communications & Public Relations, EquityA framework, called Flipping the Script developed while researching how students, teachers, and families were portrayed on school websites. -
August 01, 2022
A Tornado Response that Mobilized Collective LeadershipType:Article Topics: Communications & Public Relations, District & School Operations, School Safety & CybersecurityCollaborative leadership and effective communication are key drivers in all of a district’s professional learning, and both were critical in their emergency tornado response. -
August 01, 2022
Steering Through Disasters and TragedyType:Article Topics: Communications & Public Relations, District & School Operations, Health & Wellness, School Safety & CybersecurityIn the past two years, these three superintendents have faced devastating natural crises in their school communities on top of a pandemic -
August 01, 2022
A Prime Resource in External RelationsType:Article Topics: Board Relations, Communications & Public RelationsUsing school board members can be an asset in dealing with the community’s stakeholders. -
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June 23, 2022
How Chatbots Have Changed the Game for Customer Service in SchoolsType:Webinar Recording Topics: Communications & Public Relations, Technology & AIDiscover the power of chatbots and how they can change the game for communications in your district. -
June 01, 2022
Flexing Your Leadership StyleType:Article Topics: Communications & Public Relations, Leadership DevelopmentBy making key choices about how to communicate, leaders can improve the likelihood of being followed -
June 01, 2022
Operating With an Entry-Year PlaybookType:Article Topics: Communications & Public Relations, Leadership DevelopmentExperiences of 29 first-year superintendents in Washington during the pandemic lends ideas for dealing with complex community-based challenges -
May 01, 2022
Listening to Parent Voices About SELType:Article Better ways to connect with parents and community about attending to students’ social and emotional learning. -
April 01, 2022
Acknowledging a CrisisType:Article Topics: Communications & Public Relations, EquityThe new, creative structures and routines that have worked during the pandemic deserve to endure in the fight against racial inequities.
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