Communications & Public Relations Resources
Resources to help school leaders navigate school and community communications, public relations and media inquiries.
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April 01, 2017
Community Engagement 2.0Type:Article Topics: Communications & Public RelationsA three-part scaffold for local schools to capture the public's trust and build on it for the benefit of students. The author is a former superintendent. -
March 01, 2017
My ABCs of Community EngagementType:Article Topics: Communications & Public RelationsThe superintendent in Fall Creek, Wis., knows how to bank social capital in his small community. -
February 01, 2017
Preventing Board Abuse of Open Meetings ActsType:Article Topics: Board Relations, Communications & Public RelationsEver face a choice between following the law and looking the other way? Sunshine laws are ripe for such dilemmas. -
January 01, 2017
What Constitutes Effective Blogging?Type:Article Topics: Communications & Public RelationsA tech-savvy superintendent points to compelling content that fits the local audience and the profession. -
December 01, 2016
Your District Story in 140 Characters or LessType:Article Topics: Communications & Public Relations, Technology & AIAn Illinois superintendent finds the limits of Twitter a perfect vehicle to promote the schools’ attention to student learning. -
November 01, 2016
The Power of the District HashtagType:Article Topics: Communications & Public Relations, Technology & AIShowcasing student and staff accomplishments, exchanging professional learning and promoting upcoming events all within 140 characters or less! -
November 01, 2016
Why I Publicly Discussed My SalaryType:Article Topics: Communications & Public RelationsProactively raising the matter of executive compensation in advance of a public referendum. -
October 01, 2016
The Measurability of Our Communication ToolsType:Article Topics: Communications & Public RelationsSocial media tools allow you to analyze the reach of your messaging in ways that anecdotes can’t. -
October 01, 2016
Three Strategies for Strengthening a Key BondType:Article Topics: Communications & Public RelationsEnsuring the superintendent and principals are on the same page in public view. -
October 01, 2016
The Essence of Your Community ConnectionsType:Article Topics: Communications & Public RelationsThe public visibility of the superintendent bears on job impact — and professional survival. -
September 01, 2016
Managing the Media After a SuicideType:Article Topics: Communications & Public RelationsTo deal with the crush of local, national and international attention, we shared well-established media guidelines with reporters and editors -
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April 01, 2016
A 2-Minute Drill for Community AwarenessType:Article Topics: Communications & Public RelationsA superintendent’s unscripted tool for regularly connecting with his fast-growing Texas district. -
April 01, 2016
Your Defense Against Blogger AttacksType:Article Topics: Communications & Public RelationsResponding to misinformed nonsense is rarely warranted. Remaining a positive steward is. -
February 01, 2016
The Maze of MistrustType:Article Topics: Communications & Public RelationsA replay of a public engagement study of 20 years earlier finds dysfunctional relationships within school districts have not improved and strategies to repair relationships often exacerbate the problem among key constituencies. -
January 01, 2016
Overcoming MisinformationType:Article Topics: Communications & Public RelationsHow we might help others and ourselves deal with claims that aren’t true -
October 01, 2015
Five Power Verbs That Elevated Our SchoolsType:Article Topics: Communications & Public RelationsTo forge a connection between community leaders and the public schools, the superintendent devised a thematic structure to capture and categorize action steps for involvement. -
March 10, 2010
5 Ways To Build a Culture of Collaboration with Staff, Teachers and ParentsType:Article Topics: Communications & Public RelationsCreating a school culture that ensures positive outcomes for all students requires an “all hands on deck” approach to meeting the needs of the school community. -
September 18, 2009
10 Things Never To SayType:Article Topics: Communications & Public Relations, EquityIn individual education plan meetings, educational administrators can almost guarantee a parent appeal by making misleading or unintentional comments -
September 18, 2009
‘I’m Calling My Lawyer’Type:Article Topics: Communications & Public RelationsA superintendent details his prudent policies and diligent follow up for reducing costly lawsuits against the school district -
August 07, 2009
Crisis Situations Deserve More Than a ‘No Comment’Type:Article Topics: Communications & Public RelationsWhen a crisis erupts in your school district, delivering a curt “no comment” to the news media is simply not adequate today. Open and honest communication is necessary to allay fears.
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